AI won’t kill Google... here’s what will

Far from killing Google, AI slots seamlessly into their business model.

As long as we still go to Google when we want to know something, and as long as Google tells us what we want to know at least as well as OpenAI, and as long as we don’t care that Google’s balancing what we want to know with what people with influence and people with money want us to know, then it doesn’t matter how Google arrives at a particular response to a particular search, whether it’s through a three-decade-old PageRank algorithm or through the latest in AI.

AI won’t kill Google.

But what if something else came along that didn’t have to perform that tightrope walk between what we want to know and what Google wants us to know?

What if that something else weren’t a search engine?

It’s at the dawn of something completely different – completely unexpected – that the mighty fall.

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References:

• chat.openai.com
• perplexity.ai
• gemini.google.com

• Google’s PageRank algorithm

Sources:

• When Windows launched in 1985, IBM was worth $30 billion. Now it’s worth $160 billion.
• When Netscape launched in 1994, Microsoft was worth around $20 billion. Now it’s worth $3 trillion.
• When Instagram launched in 2010, Facebook, too, was worth around $20 billion. Now it’s worth $1 trillion.
• When TikTok launched in 2016, YouTube was worth maybe $100 billion. Now it’s worth maybe $400 billion.

• Google has been using AI to improve their search engine since 2001.
• Admittedly, AI didn’t work its way to the core of the search engine, ranking results, until 2015, but that was before OpenAI was born.
• Google pays Apple $20 billion a year so that when you want to know something on your iPhone, you go to Google.

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Hosted by Mark Jeffery founder of Open Web Mind